#GivingTuesdayNow is a new global day of giving and unity taking place on May 5, 2020. It’s an emergency response to the unprecedented need caused by COVID-19. The day will create a wave of charitable giving, generosity, volunteer engagement, and civic action to support communities and nonprofits around the world.

As part of PhilanthropyMiami‘s April Innovators Series, I shared strategies for nonprofits to leverage the day for fundraising and gaining support for COVID-19 response efforts. It breaks down the new media environment we’re in and how reaching donors has changed, setting a strategy for the campaign, some tried and true tactics that have worked for successful organizations on #GiveMiamiDay, and specific tactics that are mobilizing donors in the age of the coronavirus pandemic.